Case study - Ashwells Decorators
Ashwells is a family-run painting and decorating business based in Arnold, Nottingham. The company was set up in 2000 by Richard and Penny Ashwell and works with both domestic and commercial clients. Ashwells offers a full range of painting and decorating services, including paper hanging, coving, glossing, artexing and plastering.
Ashwells decided to have a new website built in 2018 because they were unhappy with their existing site. Built by Penny some years ago, the old site was time-consuming and fiddly to update, with an outmoded look and feel.
‘It wasn’t user-friendly at all,’ says Penny. ‘Simple things like adding photos of recent jobs or testimonials from customers were taking ages. The old-fashioned design wasn’t doing us any favours, and we were worried it was putting potential new customers off contacting us. Whilst much of our business comes from referrals and jobs from existing clients, we didn’t want to miss out on new business because of the website.’
Penny originally contacted a different web development company. They referred her to it’seeze Nottingham as they felt that the service offered was more closely aligned with Ashwells’ needs.
After a meeting and discussion about their requirements with it’seeze Web Design Consultant, Phil Revill, Penny and Richard opted for the Lite package, a professionally-designed 5 page website.
it’seeze worked closely with Ashwells to create a site design that genuinely reflects the nature of their business and the quality of the painting and decorating services provided.
‘I love the clean, fresh, modern feel of the new site,’ says Penny. ‘There’s lots of focus on high quality photography, client testimonials and Richard’s extensive experience – all of which gives us credibility as a well-established firm you can trust.
‘it’seeze have done a great job of presenting our business exactly how we want domestic and commercial clients to perceive us. Even the few stock images that were used work perfectly alongside our own photography, so you can’t tell the difference.’
Ashwells found the design and development process straightforward, with an easy transition from the old to new websites, ensuring minimum downtime. Penny chose to write the copy herself, adapting and updating content from the previous site, and was simply asked to present what she’d written on Word.
‘it’seeze gave us great service throughout the project, with their simple 3 Steps process. Phil and his team were approachable and friendly, calling us back in good time if they couldn’t answer our questions straightaway. We could tell they were knowledgeable and knew what they were talking about.
‘As with any new website, there were a few niggles to sort out but it’seeze rectified these straightaway – we didn’t need to nag!’
Thanks to it’seeze, Ashwells now have an attractive website that reflects their brand and is responsive and easy to update. The site is already having a positive impact on their business. Penny and Richard have seen an increase in enquiries from new customers, with some commenting that the website was the reason they chose Ashwells over other providers.
‘Just looking at our new website makes me happy!’ concludes Penny. ‘It’s just what we wanted – and what the business needed. As a result, we’re now fully booked up for the next three months. There’s also scope to further develop the site, such as adding a blog, which will help us attract even more customers online.
‘If you’re looking for a high quality website that looks great and is easy to set up and use, I wouldn’t hesitate to recommend Phil Revill and the it’seeze Nottingham team.’
You can view the new Ashwells website at www.ashwellsdecorators.co.uk.
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