Posts from July 2017

The key to great marketing content is simple: put yourself in your customer’s shoes and tell them what they want to hear. Or at least it sounds simple, doesn’t it? In truth, it can actually be pretty hard to step outside your own business and focus on your customers’ needs, wants and desires. And that’s why so much content, whether printed or online, just doesn’t work. 
Lisa Newport owns and runs the My Ruby Slippers Style Academy, a part online and part face-to-face Style Consultancy based in Nottingham. Correspondingly she has a really strong sense of style, brand identity, design communication and the use of colour. The website is now live, and the result is fabulous. 
When asked about the target audience, many business owners simply reply: ‘anyone who’s interested’. Unfortunately, this is one of the biggest mistakes that you can make. Of course, you want to market your business to as many people as possible – but without a specific customer base in mind, this can be very difficult. 
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