Creating great content – why it’s all about ‘them’ not ‘you’
Posted on 31st July 2017 at 12:07
The key to great marketing content is simple: put yourself in your customer’s shoes and tell them what they want to hear. Or at least it sounds simple, doesn’t it? In truth, it can actually be pretty hard to step outside your own business and focus on your customers’ needs, wants and desires. And that’s why so much content, whether printed or online, just doesn’t work.