Posts from November 2018

In our last article, we looked at some of the recent changes to Google's algorithms and how they might affect your business’s search engine rankings. This time, we’re going to take a more in-depth look at some of the things you can do to preserve and improve your Google rankings, with a focus on local businesses. 
Let’s start by explaining what an algorithm is. When you browse the internet, Google tracks down the information you’re looking for by using complex algorithms. These are mathematical instructions that tell computers how to carry out different tasks. 
In Google’s case, its own algorithms search for web pages containing the keywords you’ve typed in. It then assigns a rank to each page based on literally hundreds of factors, such as how often the keyword appears on the page, how fast the page loads, whether it’s mobile-friendly and so on. The higher ranking the page, the higher up it will appear in the search listings. 
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