Posts from January 2019

When people think about having a new website built, there’s a tendency to focus on design and development.  
Obviously, these are crucial. But the quality of your written content is no less important than the visual and technical aspects of your site – if not more so in some respects, such as getting your SEO right.  
Scraping is an automated process where sites such as Facebook and LinkedIn collect data from your web pages. The scraped data is used to create a little preview of the page in question when you post a link to it on social media. This is done using a process called Open Graph protocol, which you can read about here
The preview is basically an ‘introduction card’ that invites people to click through to your site. 
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