Posts tagged “Content”

When people think about having a new website built, there’s a tendency to focus on design and development.  
 
Obviously, these are crucial. But the quality of your written content is no less important than the visual and technical aspects of your site – if not more so in some respects, such as getting your SEO right.  
If you’re creating a new website for your business, or even if you already have a website, you’ll need to give some thought to keyword research. For your site to perform well in Google searches, it's important to find out what people are searching for on Google, and use these keywords in your content, and SEO, which in turn will help drive traffic to your website and engage with your target audience. 
When it comes to content marketing, it’s all too easy to wax lyrical about the nuts and bolts of your business. Take a cabinet-making company that makes beautiful kitchens. Imagine you’re looking for a new kitchen with a real ‘wow’ factor and you visit their website – only to find that product descriptions are all based around bare facts or technical specifications. Corian worktops, 1,000mm Rangemaster cookers, handmade kitchen islands and so on… 
The key to great marketing content is simple: put yourself in your customer’s shoes and tell them what they want to hear. Or at least it sounds simple, doesn’t it? In truth, it can actually be pretty hard to step outside your own business and focus on your customers’ needs, wants and desires. And that’s why so much content, whether printed or online, just doesn’t work. 
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