Posts tagged “Marketing”

When people think about having a new website built, there’s a tendency to focus on design and development.  
 
Obviously, these are crucial. But the quality of your written content is no less important than the visual and technical aspects of your site – if not more so in some respects, such as getting your SEO right.  
Ashwells is a family-run painting and decorating business based in Arnold, Nottingham. The company was set up in 2000 by Richard and Penny Ashwell and works with both domestic and commercial clients. Ashwells offers a full range of painting and decorating services, including paper hanging, coving, glossing, artexing and plastering. 
That might sound like an odd question, so let me explain. What I mean by ‘Google landscape’ is how Google reacts when you search for certain things - some searches trigger the Local Pack, for example, others trigger AdWords. 
 
The Google Landscape changes depending on what it thinks is the "Searcher Intent", and how it changes dramatically affects how your business appears on Google. It’s important to get this right, so your target customers can find your business easily on Google and visit your website. 
 
Keeping an eye your Google landscape should form part of your content strategy if you’re creating a new website from scratch or revamping your old one. By following the steps in this article, you can gather the information you need to determine the size, type and content of your new website and how its content should be created and structured. 
There's tonnes of chatter about GDPR, as you would expect, and lots of advice that contradicts, but there are some specific changes that you need to make to your website in order to become GDPR Compliant by the 25th May 2018 The boffins at it'seeze Head Office have released a checklist confirming what they will do, and what it'seeze clients need to do to ensure their it'seeze website is GDPR ready. 
When it comes to content marketing, it’s all too easy to wax lyrical about the nuts and bolts of your business. Take a cabinet-making company that makes beautiful kitchens. Imagine you’re looking for a new kitchen with a real ‘wow’ factor and you visit their website – only to find that product descriptions are all based around bare facts or technical specifications. Corian worktops, 1,000mm Rangemaster cookers, handmade kitchen islands and so on… 
A hyperlocal search is one where the customer is looking for a product or service in a more precise area. For example, a business traveller visiting Boots plc from Cornwall might search for ‘hotel Beeston Rylands’ (the area of Nottingham where Boots is located) rather than simply searching for ‘hotel Nottingham’. 
Google have added a "Posts" feature to My Business, it's now available to UK Businesses, but what does it mean? 
The key to great marketing content is simple: put yourself in your customer’s shoes and tell them what they want to hear. Or at least it sounds simple, doesn’t it? In truth, it can actually be pretty hard to step outside your own business and focus on your customers’ needs, wants and desires. And that’s why so much content, whether printed or online, just doesn’t work. 
When asked about the target audience, many business owners simply reply: ‘anyone who’s interested’. Unfortunately, this is one of the biggest mistakes that you can make. Of course, you want to market your business to as many people as possible – but without a specific customer base in mind, this can be very difficult. 
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