Posts tagged “SEO”

When people think about having a new website built, there’s a tendency to focus on design and development.  
 
Obviously, these are crucial. But the quality of your written content is no less important than the visual and technical aspects of your site – if not more so in some respects, such as getting your SEO right.  
In our last article, we looked at some of the recent changes to Google's algorithms and how they might affect your business’s search engine rankings. This time, we’re going to take a more in-depth look at some of the things you can do to preserve and improve your Google rankings, with a focus on local businesses. 
Choosing a website template from a platform like WordPress or Wix can be tempting for the small business owner. After all, there are some advantages to taking this route. The main one is cost, as templates tend to be cheap (or even free). Even if you get a web designer to customise the template for you, this will cost less than having a site designed from scratch. 
 
On the other hand, if you have some basic design skills, you can probably build a template website yourself. It’s fairly quick and easy, after all. But unfortunately, that’s pretty much where the benefits end and the disadvantages begin. Let’s take a closer look. 
That might sound like an odd question, so let me explain. What I mean by ‘Google landscape’ is how Google reacts when you search for certain things - some searches trigger the Local Pack, for example, others trigger AdWords. 
 
The Google Landscape changes depending on what it thinks is the "Searcher Intent", and how it changes dramatically affects how your business appears on Google. It’s important to get this right, so your target customers can find your business easily on Google and visit your website. 
 
Keeping an eye your Google landscape should form part of your content strategy if you’re creating a new website from scratch or revamping your old one. By following the steps in this article, you can gather the information you need to determine the size, type and content of your new website and how its content should be created and structured. 
There's tonnes of chatter about GDPR, as you would expect, and lots of advice that contradicts, but there are some specific changes that you need to make to your website in order to become GDPR Compliant by the 25th May 2018 The boffins at it'seeze Head Office have released a checklist confirming what they will do, and what it'seeze clients need to do to ensure their it'seeze website is GDPR ready. 
Google started rolling out its new Search Console (beta) on 8 January 2018. If you use Search Console, Google may have already been in touch to let you know it’s available on your website. If not, don’t worry – you’ll be told as soon as you can start using it. 
 
On the other hand, you may not be familiar with Search Console at all. In this article, we explain what Google Search Console is and what you can expect from the new version. 
SEO is all about getting virtual ‘bums on seats’ or, in politer language, visits to your website. But did you know that good SEO – SEO that really works – is actually a side-effect of good engagement? That might sound a bit cryptic but it’s really quite simple. 
 
Your goal as a business owner isn’t to get every Tom, Dick and Harry to visit your website. An aggressive approach to SEO might make it happen. But this kind of approach invariably results in a sky-high bounce rate and minuscule dwell time – followed by a nose-dive down the Google rankings. 
If you’re creating a new website for your business, or even if you already have a website, you’ll need to give some thought to keyword research. For your site to perform well in Google searches, it's important to find out what people are searching for on Google, and use these keywords in your content, and SEO, which in turn will help drive traffic to your website and engage with your target audience. 
Recently, Google announced that it would be marking all sites not encrypted with HTTPS as ‘not secure’ in Chrome. 
 
Given that Chrome is the most popular web browser these days, accounting for around 60%* of UK traffic, you might want to consider switching your platform from HTTP to HTTPS if you haven’t already. 
A hyperlocal search is one where the customer is looking for a product or service in a more precise area. For example, a business traveller visiting Boots plc from Cornwall might search for ‘hotel Beeston Rylands’ (the area of Nottingham where Boots is located) rather than simply searching for ‘hotel Nottingham’. 
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