Why unique web design matters
Posted on 29th June 2017
Your website is often your first chance to make a first impression – so don’t waste it! So many businesses are using generic templates these days, without thinking about the negative impact this can have. After all, your business itself is unique, so it makes sense that your website also has a distinctive design that makes you stand out from the crowd.
Today’s market is a highly visual place. If visitors don’t like how your website looks, they’ll click away. A single glance can be enough to make someone decide whether they want to engage with your business (and potentially buy from you).
Get your web design right and you’ll have customers eating out of your hand.
Get it wrong and watch your bounce rate rocket.
Yes, it can be tempting to pick out a WordPress or Joomla! template (especially a free one), as it’s a quick and easy way to put a site together. But take a moment to see things from your customers’ viewpoint. Do you want them to land on your Home page and see a site that’s been thrown together in a couple of days on the cheap, or a well-designed, interactive and responsive site that you’ve obviously invested and taken pride in?
The same applies to stock images. If you’ve got the budget for it, get some professional photography done that features your actual business and what it does – whether that’s products, team members, a vehicle fleet, premises and so on. All these things are part of what makes your business unique, so use them in your web design. It’s a sure-fire way of getting customers to engage with your brand.
A word of warning, however. Whilst you want your site’s look and feel to be different from everyone else’s, don’t take it too far. The design still needs to be relevant to your business and convey the right messages. A website that’s cluttered, copy-heavy or hard to navigate will put people off straightaway. Think of your site like a food menu – you want it to be visually appealing and highly readable, so it’s obvious what’s on offer and easy to decide what you want.
Looking for unique web design?
Here at it'seeze Nottingham, we specialise in creating bespoke web designs that reflect the quality and values of our clients’ businesses. We never use templates, so you can be sure that your site will be truly unique as well as having all the functionality you need. Why not take a look at some of the sites designed and built by our professional team, or get in touch for a chat about your requirements?
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