Case Study - JG Behaviour
Posted on 19th January 2023
JG Behaviour provides a range of online and face to face dog and puppy behaviour and training services. Company owner, Jodie Graham, has been a dog behaviour expert for over 10 years and specialises in helping dogs overcome separation anxiety. She set up JG Behaviour in 2018.
Jodie built her previous website herself using Wix. However, as time went on, she was finding the site increasingly time-consuming and difficult to manage. Jodie also wasn’t 100% happy with the look and feel of the Wix site and decided she needed a fresh approach.
“The site was just taking up too much of my time and pulling me away from my work,” says Jodie. “I needed a new solution that was not only easier to manage, but also looked better and made a great first impression on new clients. My other goal was to use the new website to specifically promote my separation anxiety service, which is now my main area of focus for the business.”
Jodie took to Google to source a new web designer. She contacted several firms, all of whom simply sent her a price for design and development with no further information and without offering a call or meeting to find out what she was actually looking for. But when Jodie contacted Phil Revill at it’seeze Nottingham, his first response was to do just that.
“I was impressed by how quickly Phil got back to me,” Jodie comments. “He clearly knows his stuff and took the time to discuss my requirements in detail. The glowing Google Reviews I read about it’seeze Nottingham gave me further confidence that they were the right choice.”
Phil set up a call with Jodie where he went through a number of options including examples of websites that might lend design inspiration, colours and fonts, and how Jodie wanted the site to look in general. He also demonstrated the unique it’seeze Website Editor and how it can be used to quickly and easily make changes to a site once it’s gone live.
“Phil was very thorough,” says Jodie. “I felt I was in safe hands after our call. I really liked the look of the Website Editor – so much simpler and less cumbersome than my previous content management system. As well as looking at the design elements, we also discussed the functionality I wanted from the website, such as integrations with Calendly and Mailchimp, to make sure Phil had all the information he needed to brief his development team.”
The site was built using the it’seeze Shop package, as Jodie was looking for an e-commerce solution for her separation anxiety business. The Shop package includes 10 fully-designed and optimised pages, after which clients are free to add as many extra pages as they like using the Website Editor. The site can also accommodate an unlimited number of products and accepts both online and offline payments with a range of secure and reliable options.
Jodie already had her own branding and logo for JG Behaviour, so the site was built around these colours. She provided the written content herself, whilst the imagery was originally a mixture of Jodie’s own photographs and stock images sourced by it’seeze. Since the site first went live, however, Jodie has since uploaded more images she has had professionally taken.
“The site build was on quite a tight deadline as I wanted it ready in time for a separation anxiety seminar I was running online,” Jodie says. “The it’seeze team turned the project around really quickly and the new website was launched just four weeks after my initial conversation with Phil.”
Jodie is delighted with her new website, which is already helping her drum up new business as well as saving her huge amounts of time on edits and updates. The site has been optimised for SEO and has a mobile-friendly version which displays correctly on any smart phone or tablet. Jodie has been trained to use Website Editor and is now confident at making her own changes and adding new pages as required.
“Since the site went live, it’seeze have always been on hand to answer my questions,” she says. “The customer service is excellent and it’s very reassuring to know there’s support in the background if I need anything. Phil & Sarah always get back to me quickly and comes across as very knowledgeable, friendly and helpful.”
“I had a clear vision of what I wanted from the new JD Behaviour website and it’seeze Nottingham have delivered it. I’d be pleased to recommend them to other local businesses looking for a new or replacement website that’s simple to manage and looks great, with a unique design and all the features and functionality you’re looking for.”
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