Google Algorithm 2018 updates (so far) – what you need to know
Posted on 1st November 2018 at 15:25
Let’s start by explaining what an algorithm is. When you browse the internet, Google tracks down the information you’re looking for by using complex algorithms. These are mathematical instructions that tell computers how to carry out different tasks.
In Google’s case, its own algorithms search for web pages containing the keywords you’ve typed in. It then assigns a rank to each page based on literally hundreds of factors, such as how often the keyword appears on the page, how fast the page loads, whether it’s mobile-friendly and so on. The higher ranking the page, the higher up it will appear in the search listings.