When people think about having a new website built, there’s a tendency to focus on design and development.  
 
Obviously, these are crucial. But the quality of your written content is no less important than the visual and technical aspects of your site – if not more so in some respects, such as getting your SEO right.  
Scraping is an automated process where sites such as Facebook and LinkedIn collect data from your web pages. The scraped data is used to create a little preview of the page in question when you post a link to it on social media. This is done using a process called Open Graph protocol, which you can read about here
 
The preview is basically an ‘introduction card’ that invites people to click through to your site. 
In our last article, we looked at some of the recent changes to Google's algorithms and how they might affect your business’s search engine rankings. This time, we’re going to take a more in-depth look at some of the things you can do to preserve and improve your Google rankings, with a focus on local businesses. 
Let’s start by explaining what an algorithm is. When you browse the internet, Google tracks down the information you’re looking for by using complex algorithms. These are mathematical instructions that tell computers how to carry out different tasks. 
 
In Google’s case, its own algorithms search for web pages containing the keywords you’ve typed in. It then assigns a rank to each page based on literally hundreds of factors, such as how often the keyword appears on the page, how fast the page loads, whether it’s mobile-friendly and so on. The higher ranking the page, the higher up it will appear in the search listings. 
Piped Up Property Maintenance Ltd offer a range of plumbing, heating, renewable energy and electrical services. Based in Shirland, Derbyshire, they work with homeowners, landlords, tenants, letting agents and small business owners across the East Midlands, South Yorkshire and beyond. The company was set up in 2016 by directors James Lee and Anthony Bennett who have a combined 40 years’ experience in the trade. 
Choosing a website template from a platform like WordPress or Wix can be tempting for the small business owner. After all, there are some advantages to taking this route. The main one is cost, as templates tend to be cheap (or even free). Even if you get a web designer to customise the template for you, this will cost less than having a site designed from scratch. 
 
On the other hand, if you have some basic design skills, you can probably build a template website yourself. It’s fairly quick and easy, after all. But unfortunately, that’s pretty much where the benefits end and the disadvantages begin. Let’s take a closer look. 
Ashwells is a family-run painting and decorating business based in Arnold, Nottingham. The company was set up in 2000 by Richard and Penny Ashwell and works with both domestic and commercial clients. Ashwells offers a full range of painting and decorating services, including paper hanging, coving, glossing, artexing and plastering. 
That might sound like an odd question, so let me explain. What I mean by ‘Google landscape’ is how Google reacts when you search for certain things - some searches trigger the Local Pack, for example, others trigger AdWords. 
 
The Google Landscape changes depending on what it thinks is the "Searcher Intent", and how it changes dramatically affects how your business appears on Google. It’s important to get this right, so your target customers can find your business easily on Google and visit your website. 
 
Keeping an eye your Google landscape should form part of your content strategy if you’re creating a new website from scratch or revamping your old one. By following the steps in this article, you can gather the information you need to determine the size, type and content of your new website and how its content should be created and structured. 
There's tonnes of chatter about GDPR, as you would expect, and lots of advice that contradicts, but there are some specific changes that you need to make to your website in order to become GDPR Compliant by the 25th May 2018 The boffins at it'seeze Head Office have released a checklist confirming what they will do, and what it'seeze clients need to do to ensure their it'seeze website is GDPR ready. 
Google started rolling out its new Search Console (beta) on 8 January 2018. If you use Search Console, Google may have already been in touch to let you know it’s available on your website. If not, don’t worry – you’ll be told as soon as you can start using it. 
 
On the other hand, you may not be familiar with Search Console at all. In this article, we explain what Google Search Console is and what you can expect from the new version. 
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