Posts from July 2018

Ashwells is a family-run painting and decorating business based in Arnold, Nottingham. The company was set up in 2000 by Richard and Penny Ashwell and works with both domestic and commercial clients. Ashwells offers a full range of painting and decorating services, including paper hanging, coving, glossing, artexing and plastering. 
That might sound like an odd question, so let me explain. What I mean by ‘Google landscape’ is how Google reacts when you search for certain things - some searches trigger the Local Pack, for example, others trigger AdWords. 
 
The Google Landscape changes depending on what it thinks is the "Searcher Intent", and how it changes dramatically affects how your business appears on Google. It’s important to get this right, so your target customers can find your business easily on Google and visit your website. 
 
Keeping an eye your Google landscape should form part of your content strategy if you’re creating a new website from scratch or revamping your old one. By following the steps in this article, you can gather the information you need to determine the size, type and content of your new website and how its content should be created and structured. 
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